Instead of telling people GW2 HoT have different game modes, how about create a unique brands with these people would instantly recognize what they are?
For example:
Professions, combat, engine, UI: GuildEngine
Lore: The Lord of the Guilds
Story Mission: The Legend of Trahearne
Open World: Guild Theft Auto
PvP: UnGuild Tournament
WvW: Eternal Battlefield
Guild Hall: Guildcraft
“no no no” “no no no” “no no no” “no no no”
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