Guild Wars 2

I have my own ideas but I wonder what the general consensus is.

So What makes the Living Story (Or any content for that matter) Fun?

-Killing Hordes of Monsters!
-Achievements
-Compelling Story/Acting/Writing
-LOOOTSPLOSIONS
-Flaunting Gem Store Swag
-New Skills Abilities, Mechanics
-Social, it’s where everyone else is!
-The e-mail ANET sent said it would be fun
-Other (If my options didn’t cover it)

So for kicks my picks are A) KILLING after all that’s what an action game is about and LOOT, I would grovel on my knees for ANET to fix the crippled economy but alas that may reduce cash4gold sales

What makes LS fun?

*killing monsters
*Story line
*The story actually effects the world
*The social aspect. Killing monsters with a group of people is fun.