Q:
Guild Emblems and SPvP Armor
Guild armour is a transmutable item like the armour sets in the gem store, it will replace the skin entirely. As far as I know it only works on coats.
Guild armour is the same skin as the default spvp armour (coat).
As Fenrial said, the emblem is it’s own armor skin, rather than just applying the emblem to the existing one, it replaces it entirely, The cloth version of which is frankly rather horrid looking, Though medium looks rather nice.
Exactly what these guys have said. You transfer your stats from a piece of armour to your Guild armour with your emblem.
Personally I think the Guild Armour looks terrible, but to each his own.
Thanks for the info guys, this is a rather disappointing revelation, I was really hoping to sport our guild emblem on my new armor.