Living Story, Fractals of the Mists, and World vs World are the end-game in GW2.
Living Story is brand new content being added on a bi-weekly basis. But it goes away after a limited time. This is one of the primary ways Anet is trying to revolutionize the genre, so don’t miss out on it. Any character can participate since your level is upscaled to whatever is needed to complete the content.
Fractals are your more traditional endgame mini-dungeons where you can grind higher fractal levels and ascended gear. You are able to enter the fractals as an upscaled character, but most groups beyond tier 1 will still require level 80 and fully geared.
WvW is ongoing war against other worlds (servers). Unless you are in a packed top tier world, they could probably use your help on the front lines. It ranges from casual PvP to hardcore guild groups – so don’t worry about going in and others getting mad at you for being inexperienced. You should probably wait until you are at least level 30+.
