It was mentioned some times before, but I never saw any official statement why guilds dont play any role in spvp. Dont come with “the name Guild Wars comes from the lore”, I know that, but I think in a game named like this guilds should play a huge role especially in the tpvp scene, but no, there is nothing. Tell me where a guild is needed in pvp, nowhere, only to keep your team mates together, while in pve and wvw there is many guild support..
When it came to the question if the split between solo and premade Q brings up a team or a guild ladder, the devs mentioned that they prefer a team ladder, because they dont know what to do with multiple teams in one guild (should they affect the same rating) and the smurf potential with the current guild system would be huge. Also the ladder could be biased because in many guilds are the same players.
Really? I mean, there are so many ways to adress these things. You could allow one guild to sign up in the ladder with multiple guild teams, e.g. [Guild] Team 1, 2 and so on. The smurf thing could be avoided by making rewards depending on your rating. That means you can get different/better titles, equip and and and… the higher you get in rating, so smurfing would only be used to train/test something, not to farm unexp. players, because there is nothing to farm. The third thing could be handled with a rule that you can only play ladder games in 2 or 3 guilds you only can change once a month or sth like that.
Also there could be some guild missions for pvp like win x matches above that rating or win y tournament games with the guild (i mean real tournaments like at and mat but thats a different topic
) and so on connected with some guild rewards like emotes, capes (!!!!)….
TL;DR I think that guilds should play an essential role in spvp and the ladder/tourney/reward system should be built around guilds. There are so many ways to support guilds in Guild Wars pvp. So why there is nothing?
Feel free to add suggestions, thanks