Ok, you’ve given some life to WvW, you bring it back to life a bit.
Now, first you should free the top servers from the burden of lower servers (100+ queue on every border..), and maybe put togheter the worlds with few players.
Second, please, think about bringing back tournament like in 2014 (it was awesome).. maybe in 1 month, so you give time to Pvers to learn a bit of how to play in WvW (these days the fights have been often a slaughter).
Third, We need guilds back, we need them to Step Up for their world. So, what do you think about a reward system (+ a title) for guilds that (for example):
A) kept its tower/keep longer;
B) (with at least 10/15 members doing it) captured the highest number of stuctures;
C) killed more enemies;
D) etc.
And if a guild reach one title for 3/4 (or more) weeks in a row, you may give a trophy for guild hall, or bonuses, or dunno, but some recognition. Becouse GW2 lack a system of guilds’ visibility/competition. So maybe put the guild names that reached title in the server in everyone login, or maybe some place in lion’s arch.. think about something, but you need a system to honor guilds, to make people say “i’m from that guild”
And for guild’s trophies, maybe think about this: guild can choose a portion of the guild hall to be visitable from outsiders?
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