Its been over 4 years and this game was never meant to be PVE only. There are tons of those on the market and some of them are far better at it.
Produce and stand out by offering a WvW system that currently is what the market lacks.
Us roamers that do not like camping bases or zerging keeps have zero interest or even benefit to do any kind of PVP.
1. Rework on borderlands and make them much smaller, less obstructive from pretty particles, simpler to navigate and to find action.
2. Work on a reward system be it gear or ability that will distringuish someone that plays 4 years this game and someone that just rolled in the game. You have that in PVE why not in PVP? it happens everywhere and its excellent to be rewarded for your time & effort
3. Reduce number of keeps / towers —> increase distance between them.
4. Introduce a dishonor buff / system for people standing outside a keep dueling all they like and when they are about to die run inside to safety. This is WvW. If youre afraid to die go play farmville.
5. Introduce a pvp dungeon and put there some craft merchants. That alone will increase wvw interest tenfold.
There are TONS of ideas and games out there. Use your team and go play some games and get on the drawing board. We got enough raids, legendary weapons, pretty skins, pretty locations, world bosses, celestial dyes and rabbit ears.
We WANT to get fun too.
#rant_off