Claiming a keep, tower, camp.
Making it more relavent to Guild. If your guild take and claim and fly your banner over the structure, a keep, tower or camp, it means your guild will have benefit from doing it, by giving them some kind of reward, the longer you hold your claimed towers and keep, the more benefit it will give your guild.
Can be anything, extra harvesting nodes in guild halls, decoration etc.
its called guild missions.
ah but you don’t have to claim it in order to get the mission complete. Just capture it and make sure it hits the first level upgrade.
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