Forget Bloodlust. Everyone that I talked to in game hates Bloodlust. Remove all of it from WvW.
Instead, change the benefits of holding the ruins to actual score. For example holding 3/5 control points (or more) within the ruins worth the score of a single keep.
What does this mean? Let’s say your score is currently 200. If you hold 3/5 control points within the ruin, you server’s score jumps up to +225, since a keep worth +25 points. If by chance your server holds 3/5 on all 3 ruins across the 3 borderlands, your score becomes +275. (for the record, max possible score is now 69575=+770.)
So now players will fight over the ruins, since it now worth actual points to the server. Havoc teams fighting over the ruins are now encouraged, meaning more havoc vs havoc action. GvG is returned to the game since no one gets an unfair advantage. Killing 3 birds with 1 stone.
P.S. Slightly off topic, but they should change the ruins to model after the burning city of Ascalon from FoTM. Looks a lot more epic, and nothing beats street battles.
Chipsy Chips(Necromancer) & Char Ashnoble(Thief)
The Order of Dii[Dii]-SBI→Kaineng→TC→JQ
Necro Encyclopedia-
http://www.youtube.com/watch?v=BrAjJ1N6hxs