I promised a comprehensive study of the experiment I did with a few friends, so let’s get this rolling shall we.
THE EXPERIMENT, PHASE 1: Maguuma VS Tarnished Coast VS Ehmry Bay. Ehmry Bay takes a very strong early lead, which makes them a prime target for the other two servers until the lead is taken care of. Acknowledging this, I, and three other players, start a thread and false rumors of an alliance between TC and Mag. Ehmry Bay players quickly start believing it (to the point where they still believe it to this day) and it spreads into their /map and /team chat very, very heavily. Their morale drops, they resort to flinging insults at Maguuma 24/7 instead of fighting, and ultimately they go from first place to last place.
THE EXPERIMENT, PHASE 2: Maguuma VS Yak’s Bend VS Ehmry Bay. With Ehmry Bay utterly and completely kitten at Maguuma and throwing threat after threat that they’re going to own us and wipe the floor with us in a fair rematch, many of their players try to focus on Maguuma exclusively. This has for result to open their unarmored belly for Yak’s Bend to smash, while Maguuma stomps all over both servers, to the point that the scores are currently 200K (Mag), 100K (Yak), 70K (EB). Ehmry Bay claims that a single bugged keep is making them lose (one keep = 130K point lead???) and that they’re stopping to WvWvW for now.
THE RESULTS: Morale, people. In a situation where your server may end up fighting the same server for two weeks in a row, there is no weapon more effective than crushing their morale and making them believe the deck is stacked against them, even if it’s not. In this state of anger, whining, and low morale, not only will they play poorly but they will probably take extraordinarily bad decisions, like focusing on the server that broke their morale instead of on winning.
Ehmry Bay: get a thicker skin, you allowed us to troll you so hard your players stopped playing because things were “unfair”. You went from having a strong early game lead to being the underdog two weeks in a row, and you spent more time complaining on these forums than you did trying to win.
Tarnished Coast: looking forward to a rematch, you guys were amazing.
IN CONCLUSION: Proper demoralization and trolling of a server can have devastating effects on the way they play if you do it right and if you ensure that it sticks; i.e. you need to make sure it’s not only on the forums, but that it spreads to their /map and /team too. In this case, making sure that this fake alliance wasn’t just called out on the forums, but in their chat too. This resulted in lines like “why bother playing TC and Mag are allied against us” “lol they are too weak to fight us 1v1v1 instead of 2v1” “we will pwn Mag next week” etc etc. This causes poor playing, underestimation all around, and many other very nice side-effects.
To any future server that goes up against Ehmry Bay: remember this work well. Making them believe there is an alliance in play is the best way to crush their morale, it’s hilarious.