Guild Wars 2

I was wondering why there is absolutely no personal (or guild) gain for upgrading structures/camps in W3?
I don’t mean claiming a location, which technically has nothing to do with upgrading it.

To anyone that has spent some time in W3 it should be clear this is one of the most valuable things a single person can contribute.
Yet there is no personal incentive, not even an achievement or title, which is odd considering almost anything you do in GW2 has some achievement linked to it.

In theory “doing it for the good of the server” sounds great, but let’s be honest; MMORPGs are built around (personal) reward systems.
I find it odd that such an integral part of W3 is one of the few activities in the entire game that offers the player no tangible reward, and a rather costly activity at that.
(for the purpose of this discussion I’m considering virtual goods and titles as being ‘tangible’, whereas “because it gives you that fuzzy feeling from knowing you’ve done something right” is intangible).

tl;dr: I feel buying upgrades should at the very least have an achievement + title linked to it and hopefully in the future more specific rewards (guild rewards).

I very much agree.

I know that it’s hard to add a reward as that reduces the value of the goldsink, but getting something would make me feel a lot better about paying in like that. Maybe award a very small number of badges upon successful completion of an upgrade?