WvW has some very fundamental problems. What should have been the crown jewel of GW2 was never fully developed and has been withering steadily since release. However, there are some simple modifications to WvW that require very little effort by ANet that can help WvW live up to it’s current potential and make it an accessible and fun format for a much wider player base.
Fix One: Automate upgrades and repairs. Upgrades start automatically and at base level pace. Whenever a yak reaches a tower or keep the upgrades temporarily go a lot faster. At no point is supply spent on upgrades or repairs. In addition to cannons/mortars/oil automatic upgrades include some carts and ballistas. Workers automatically work on repairing walls/gates/permanent siege that has been damaged if it stops taking damage for a minute. Players can spend supply to make additional repairs the the workers’ automatic repairs.
Fix Two: Match WvW rewards to PvE. An hour of WvW should give a similar amount of personal rewards to players as an hour of PvE. Currently the players who contribute the most to the success of the server reap the fewest rewards because it costs so much to run upgrades, and buy blueprints and traps. There’s nothing interesting about the blueprint mechanic; it’s just a gold sink and inventory space waste. Give players a button to the right of their elite skill to select a piece of siege to build; make partially built siege decay a lot faster than the current ten minute build window. Decrease awards for player kills, which is where most of the WvW rewards are right now, even though that’s not how the game is scored. Increase awards for events, especially for defense.
Fix Three: Close borders when population is low There is nothing interesting, and a whole lot that is tedious, about maintaining defenses on a border that is dead. There’s also nothing interesting about the PvD of capping a dead border. When the participation of any one server falls below a threshold, or the total participation of all three servers falls below a threshold, close all three borderlands, and stop scoring them. If the remaining population is too large for EB, start a second EB map. People could be given a several minutes warning and a chance to queue for the new map so it gets “reset night” type activity when it opens.
Certainly there is much, much more to do to improve WvW, but just these three changes could have a big impact quickly. Imagine if you knew when you played WvW it was going to be personally rewarding, the maps would be active, and there wouldn’t be any tedium required!