I originally posted this as a response to another topic, but the more I think about it, the more I think it belongs in its own topic.
Rather than having players enter into WvW to represent their world, why can’t WvW be made such that at the beginning of the season, players are assigned to 1 of 3 teams, green, red, and blue? For the duration of the season you will be representing that team. All matchups would just then be green vs. red vs. blue. What team a player gets assigned to should be based on some ‘simple’ rules. To list just some that I can think of right now:
1. Players of the same guild will be placed onto the same team. This would require a new guild selection feature that each player must set for themselves such that they identify which one of their guilds they wish to represent while in WvW. Once they’ve set this, and they then enter WvW for the first time in a season, that then defines which team they will be placed on and changing the selection will have no effect until the next season begins.
2. Affinity and Anti-affinity rules to spread WvW guilds as evenly between the 3 teams as possible. This would take a bit of calculation based on the number of players within each guild and combining those players WvW account stats to determine each guild’s overall WvW participation footprint or ‘ranking’. Perhaps a timer can also be added which tracks how much time a player spends in WvW which can then be plugged into the equation. The idea is simply to prevent any one team from being assigned all the top playing WvW guilds. The effort here is to build each of the 3 teams as equally as possible based on some real data that is already being collected; the players’ WvW achievements.
3. When players enter a WvW map, each time the system will attempt to group up members of the same guild onto the same maps whenever possible. Since this will not always be possible, it will spread players out more across the various maps. While there is a bit of a downside to this, it does promote a greater variety as players will be playing with and against an ever changing player base. In other words, you’ll not just be facing players from the same 2 worlds all the time, and instead would face players from across all worlds and this would vary each time you enter a map.
The point of this suggestion is to simply spread WvW players out more evenly onto the maps so in theory the matchups should be much closer in both player participation and scores. It benefits lower population servers because their own server population has no actual impact when they enter WvW as they would match up with players from across all other servers.
This also addresses server transfers and guild transfers such that once your team is set at the beginning of the season transfers have zero effect on what team you will play for during that season.