WvW vs SPvP
I think GvG should be a new game type with rewards that can’t be used in WvW, if any.
Why is it a good idea to stop developing 1/3 of the game because less people play that portion of it exactly?
I do agree that this game needs a competitive format for GvG which is customizable for sizes or at least with a standardized format that caters for the majority of large guilds out there. That said, I think this should be more of a format available is sPvP than WvW just with an extension of players available and perhaps a ladder so guilds can see where they really are in skilled terms.
To OP: How do you know that WvW is more popular? I tried looking at the number of posters on the fora to estmate the lvl of activity, but i see no big differences there.