Guild Wars 2

Folks, quick question for you. I’m in the UK and if I chose to buy 4000 gems using UK as my location the cost is £40 Sterling. If I use USA as the location the exchange rate on the dollar puts the cost at £32. Even the Euro pricing for France is a few pounds cheaper.

I know things are tuned for markets but a 25% premium for being in the UK over the USA for a digital asset????

Entirely possible I’m missing something so forgive me if I’ve not read things correctly, however if that is the right ratio I’m sure UK customers would be keen to have an update on the apparent price disparity

vat & exchange rates always make us pay more