I guess to start this off I need to acknowledge that this issue is partly my part for not being as savvy as I could be about waiting for promotional pricing. But basically here is what happened for me and why I am frustrated with the refund policy.
TL:DR – I bought the game as a gift for a friend before it went on sale, felt respected but also was led through a lot of barriers to end up getting a lukewarm solution to the complaint I sent to GW2 Support. /TL:DR
I have owned GW2 since its original beta. I have made gem purchases for myself and friends as gifts and a way to support the company because I really enjoy the game.
On Jan 10th 2015 I purchased a gift copy for my friend in the assumption that something cool would be happening in the near future and I wanted him to play it with me. I paid $39.99
ANet has released pricing for a promotion this weekend at $9.99 for the same product.
I asked their support team if I could get a partial refund or if they could offer me some other sort of reparation knowing that many companies I have dealt with in the past offer price matches if the price changes within a certain time frame. Usually 30 days or something like that.
I was treated with respect but all of the responses I received were fairly cold, automated and felt like I was being punished for trying to give a gift.
The basic response is that I could get a refund but I would need to completely cancel and block the old account and then purchase a new copy. I agree that this is a somewhat reasonable response and many companies out there would not even give me the time of day if I asked but I still feel like if we are that close to a true solution why bother with the red tape at all?
I understand that the underlying purpose of this policy is to disincentivize returns and allow the company to retain more profits from people who are unwilling to go through the red tape but it just feels backward to me.
I feel like it would waste less time and resources on both our parts to come to some sort of agreement on this issue. Instead, by following the policy strictly the company causes 3 different help representatives to spend an hour each responding to my complaints (not to mention complaints of others) AND they get nothing to show for it except potentially bad PR.
Again, I do not believe this reflects poorly on the representatives but more so on the company which they represent. Customers who have poor service experiences tend to spread the word about it more readily than good news. I use to think of myself as an advocate of the game but after being treated this way I am not sure I can advocate in the same way in the future.
I will continue to play and enjoy the game, and I know that it does count for something that they are willing to refund me at all but it still just leaves a bad impression on me that the reps had to be as strict with the policy as they were. A little leniency to make logical and beneficial judgement calls I think would go a long way.
That is just my opinion but has anyone else had other experiences? Am I wrong entirely for thinking this way or am I misunderstanding something?
Thanks for listening to me blab about it.
~ShortieXV