Serial code retrieval
You can’t Anet will not give out serials, ever.
But your friend should submit a ticket or email support and give as much info as possible. They will work with him.
Also, can he access the forum? If so his password could be saved into his internet tools.
I also can not find this specific mail, while all the other mails are still in my account. maybe at the time we bought this digital edition before headstart, the key was not send by mail (maybe shown on the site as a part of the dialogue) and in our excitement we didnĀ“t recognize that we never got such a mail and therefor schould have made a screenshot ….
I googled and found this. Don’t know how useful it is but you can look it over.
http://compsimgames.about.com/od/gamingtips/qt/serialnumbers.htm
Or you can contact support, see what they say. Go to the support tab at the top of the page then to ‘ask a question’.
Hmm, I guess I’ll try and contact the support team, thanks guys.
ArenaNet Communications Manager
There are many means to verify ownership, so the serial code is not a do-or-die matter. It helps, but I believe the team will be able to assist even without that code.
Communications Manager
Guild & Fansite Relations; In-Game Events
ArenaNet