I think this is a great idea. sPvP is such a great idea it just needs some finesse to get more people interested in it. Right now, not including paids, I can either play around in the dirty mess that hot joins offer, solo queue free tournaments and just get frustrated with the lack of skill and coordination, or queue with guild members and friends and crush all the pugs in frees. We need that middle group to really practice and improve our skill. Getting more tournament tickets would be nice as well.
Either way something needs to be done as the sPvP portion of this game is very quickly dying. I think the OP ideas and many other ideas in this post are great, easy, ways to give sPvP the boost it needs.