Guilds are a very important factor in this game. Being so why should i have to launch the entire game just to be in touch with my guild(s)?
Take a innovating step and create a chat client where i can chat with my guild(s) (something like GW2 skype if you get my point).
Be the first mmorpg to ever create this kind of thing (I’m not sure about this but I’ve never saw one who did).
What i though was:
Since we have to Log In in the launcher the option of launch the entire game or the chat client should be in the launcher.