(edited by DragonRangerX.1902)
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Purchasable DLC would go against a core design of their business model, B2P. Buy once, own forever (unless you are a jerk and get yourself banned, of course). There was plenty of furor over their even daring to make a paid expansion, and a super long thread of people complaining that “I bought this game three years ago so I shouldn’t have to pay for the expansion.”
B2P doesn’t mean you won’t have to pay for new content, it just means you don’t have pay a subscription fee like you do for WoW ontop of buying the game.The only business model where you don’t normally pay for new content is Free to Play.