Endgame is important, though. It’s bad when devs forget that. Yeah you can have the best 1-80, but once it’s over with?
Not everyone wants to do all that again. They want to use the characters they put effort into.
So having quality endgame is very important for any thriving mmo. I don’t want to hit 80 and have the game say ‘haha, well, it was a nice ride right? Nothing left to do except pvp, might as well start a new character!’, I want there to be more things to do.