As a casual player I do feel from my perspective of playing the game that the cost of things requiring gems is too high. I’m not overly bothered about the gold to gems and gems to gold ratio being low or what have you because Im willing to spend real money on them. I just want gems to buy 3 extra character slots so I can have a char for each profession as you only start with 5 but to do that I currently have to buy 2400 gems which is roughly around £30 or more. For 3 character slots I feel thats a major rip off.