I think it would be cool if there was guild wars in this game. Some ideas would be like:
1. Guilds being able to declare war against each other, if both guilds agree they’ll be sent to a special arena. Or maybe even be able to fight anywhere in the world.
2. Have a set hour every day or week where two random guilds are put at war with each other, and it being optional for players in the guild to join in or not. Whichever guild controls the other persons guild castle at the end of the hour (or controls it longer during that hour, whichever sounds better) gets the prizes. If it’s a tie, prizes are split between guilds. This would motivate players to join in during that hour of the day/week to get the prizes, and guilds could improve their reputation by winning and ranking higher. Higher ranked guilds would face against other higher ranked guilds, and Lower with lower, so it’s competitive every time. And if some guilds don’t care to participate, they would just have low rankings and it wouldn’t really make a difference to them and guilds who do participate wouldn’t be against them they would be against an evenly ranked guild. I got this idea from a game I used to play called Runes of Magic. Every day at 7pm my time there was this thing called “siege wars” where two random evenly ranked guilds faced off for an hour to control the other persons territory/territories. Prizes weren’t the greatest but there were a lot of players from each guild joining in every day during that hour. Even though it was a PVE oriented game, that became a big part of the game, and most players played a part in it to get their guild reputation up and be up in the rankings. I know this sounds a lot like WvW but this is much smaller and more personal as it directly affects your guild, and is only an hour of your day or week.
Not saying there’s anything wrong with what we have today. Just throwing some random ideas out there that might be taken into consideration for the next expansion. If you guys disagree with my idea that’s okay lol, again, this is just an idea. And if you agree, maybe there are some of your own ideas/changes you could add on to this.