The latest PR bullcrap they released didn’t actually hold any relevant info on how well the game is doing. They can stay it is steadily growing sure and it can very well be the truth, but that doesn’t mean anything without numbers backing them up. If they had a huge drop off at some point and it started rising again after that, than you can claim the game is growing without lying. The concurrent number was that a one off or an average? When was it? Total sales does that include or exclude people that got refunds and if it included how many got refunds.
The info is meant to show the game in a positive light nothing more. Mortal Online frequently does this and they have around 2k users and are losing money hand over fist.
To me it seems population is on the decline, but that is just my viewpoint.