“C:\Program Files (x86)\Guild Wars 2\Gw2-64.exe” -assetsrv 174.35.71.9:80
This worked for me with the 64 bit client I’m also in NE US make sure you type it in exactly like that for 64bit right click the desktop shortcut go to properties and under the Target type in the top line
For those with 32bit client use this in the Target under your shortcut
“C:\Program Files (x86)\Guild Wars 2\Gw2.exe” -assetsrv 174.35.71.9:80