There’s a number of reasons that Guild Wars 2 seems lacking in the end game.
1: Gear is meaningless as it is easy to come by and that there isn’t enough stat variance. I mean I crafted all my exotics within a few days of hitting cap.
2: Customization is a stupid motivator, regardless of the fact that some people don’t care what their character looks like. You snipe that one set and you’re done, I don’t think most people want to play dress up and change their skin every week. You look like a BAMF, and you’re done.
3: Dungeons are either too easy, too gimmicky or too pointless. Take your pick.
4 Replaying content is fairly dry, it’s another 300 hearts. YAY! Because I just need to kill more centaurs, dredge, and risen. Story quests are largely poorly written, and have terrible voice acting. Every single character is ultimately a Mary Sue. Oh and spoiler, Zhaitan was a kitteny villain.
5 Events have good and bad aspects. Bosses like claw of jormag are fun, I mean he’s really fun. But it stings to open a chest and get three blues 90% of the time. I mean honestly, that’s not even chump change. But then you look at Orr, who the kitten was in charge of that nightmare. Disregarding the numerous bugs, the bosses are all kitteny and uninteresting. Hell, Grenth was only fun because how imcompetent players can be at killing shades. The events need to be scaled up, they need to HARD, with much much higher chances of failure. But at the same time the rewards need to be not quite as kitteny.
6 Arenanet doesn’t like gold farmers I get it. But I’m not allowed to stand on a beach and farm mob for more than 30 minutes? That’s just kittening stupid. Stopping gold farmers is an excuse for bad diagnostic tools. Mystic Forge gambling is awesome, why? Because you are likely to get boned.
7 WvW is entirely dependant on what sever you are on and playing against, so some weeks can be fun and others can just be pointless. Not really anything they can do about it, it’s just a fact.
Sidenote: Too many lowbies, I run around with my buddy (who’s also in exotics), we will usually run into a group of five or so heading towards our dolyaks and we just murder them.
8 Structured PvP is fun, but not fun enough for me to keep doing it. 95% of the people in are bad, I mean have you all noticed how easy it is to kill these people? Regardless of what class I play, I cannot help but be bored. On occasion, I am pleasantly surprised by players who just abuse me. But that’s not most games. Also need more map variety, four maps all the same game type with a gimmick. Not interesting, just another grind.
Ultimately, I am bored. I could just go down the achievements like a check list, but that’s seems lame, really really lame. Arenanet acts like they dislike grinding, but guess what? Every single thing in this game is a grind. Whether it’s Spvp, gold, karma, or plain old leveling, it’s always a grind. The only reason I would play at all now is because of my guildies, and I know most of them are only playing because of their guildies. But we’d ultimately be better off playing a game, which was both fun and we could play together.
TL;DR: I got a couple hundred hours of the game, but it’s too easy and pointless to keep playing.