For a game billed as a social mmo, you really make it hard to socialize with people. My main complaint with the game is a complete lack of notifications. I feel like this was a complete oversight that was missed altogether.
Friend List Notifications
Unless I constantly pop open my friends list to see who is currently online, I can play and completely miss the fact that people have come online. There needs to be both a visual and an audio alert to people coming online. Something like a small popup box with transparency options that comes up in the bottom corner would be unobtrusive, but helpful. Even telling me in my chat log would be better than the current system.
Guild Notifications
When I invite someone to the guild, I want the entire guild to see a message that a new member has joined. This happens in almost every other game on the market. What happens when they see this message? A flood of welcoming messages come in. People feel like part of a community. What happens here? Unless the person doing the inviting tells people in guild chat ahead of time, new person joins, may be too shy to talk immediately, no one knows they joined, and they generally feel unwelcome.
Similar to the friends list, we need notifications that guild mates have come online. I want notifications that people have been promoted, demoted, left the guild, etc.
Chat Customization
The amount that exists currently is laughable. I want full color support for text. I want the most garish colors possible for guild chat, so I don’t miss them. I want to be able to drag out a second chat box, so I can have one for guild or party chat, and one for general chat, but be able to always see both of them.
Trading
Everyone else has mentioned this, but you need at the very least a COD option, or a face to face trading. I know you want to keep trading on the trading house so that you get a cut of every sale, but guess what? Build your 15% cut into direct trades. The current system is bad for two reasons. First, there is zero sense of community. I’m trading with a bunch of faceless people. I don’t even see who is selling me an item on the trading house, just that it is being sold. Second, if you decide to respond to someone doing trading in general chat, you have two options. Trade, and risk getting screwed out of your money/items if the other person is dishonest, or don’t trade at all. Great job guys.
Butter
I am going to build a castle from butter. The amount you get from supply bags is insane. Please do something about this before I turn into a fat kid, or start attracting swarms of pigeons/seagulls.
PVP
For a game without endgame, the amount of people that are able to be in PVP at any one time is just ridiculously low. Figure out a solution, or add something to keep people interested so your player base doesn’t take a nose dive 3 months from now when everyone is capped and bored.