Guild Wars 2

What would motivate you to play in one?
How would you encourage players of all skill levels to participate?

Here’s some input from a recently returned PvEer, fwiw.

The only time I’ve stepped foot into sPvP in GW2 so far is one five-minute session during beta. I am far too clueless to consider doing so again without certain things being put in place, namely, the only people I want to have to deal with and who I want to have to put up with my noobiness for my first X matches are other equally clueless players. If you can find a way to separate the newcomers out into some kind of beginner’s league then I’ll definitely give it a go, especially if the rewards per unit of time spent are better than those from doing PvE or WvW.

Same boat here. Got two characters I want to reroll, can’t delete either of them.