Personally I think it works out quite well for us in the UK. Granted I am not at work tomorrow but it gives me the opportunity to get everything done whilst it downloads and then when it is done I will be ready to play. But you can set it downloading before you go to work and it will be done when you get home.
Was kinda hoping that they would allow me to download as soon as it hit the 23rd and then have a release time but hey, we have been waiting a while for it, whats another couple of hours?