I also really, really wish I could change my display name. I had no idea it was going to be unchangeable or so public. I’m an experienced gamer, having played games like WoW, LotRO, PotCO, and a number of others. I have to say, I am really disappointed with a lot of these “little” things that basically every professional MMO game has that GW2 just decided wasn’t important enough for them. One of those simple “unimportant” things would be this. And like someone already said, WoW had it very well implemented where you could only change it once. I liked that, since I made the same mistake there that it was a smooth, easy correction which perfectly suited my need.