What’s cool in GW2 is the dark undertone to lore and the dungeons – there’s some seriously twisted stuff there like that Inquest dudes Dragon research, and Baelfire turning himself into a god, and all of the Orr stuff and Jormah/Kralk stuff. The world is literally collapsing and going to the kitten around people.
However I think GW2 focuses too much on being funny and cutesie, which boxes of fun and celebrations and toymakers all of the time.
This world should be dark and dangerous – humanity lives in 2 cities, the Norn have been driven South, the Charr are struggling against the Dragonbrand and Flame Legion and the Sylvari are having a civil war. The world doesn’t reflect the actual lore we are told which is a big shame I think.
All the world ending stuff is completely contradicted by all the goofiness of fun boxes and the bad humour in the world.