Guild Wars 2

mattRlive.2146:

Firebaall.5127:

Poor form Anet.

Why are you naming and shaming an entire group of players on your forum? Handle this behind closed doors. There’s no need for this public shaming by your employees. You expect us to hold ourselves to a high standard while posting. We should expect the same from you.

public shaming? DUDE nike from DnT was being rude to people on reddit

I think this is the part that people are missing.

They were invited to be a part of a prestigious testing opportunity and “rewarded” that extension from Anet by PUBLICALLY being elitist and unprofessional. And then Nike’s PUBLIC, extremely nasty responses on social media went way out of line. Perhaps an apology and clear-up would have sufficed, and Anets reaction might have been overkill. But after the way he behaved in the aftermath? Sometimes that’s JUST as important if not more so than the original issue. No grace. No humility. No respect.

It would be totally unacceptable, from a PR standpoint, for Anet to continue a relationship with DnT after that. It would be rewarding bad behavior. By publicly stating that this is not acceptable they are making it clear that they have standards for the people they place their trust into for their testing environments.

I think this was the right call. It sucks because I’m sure most of DnT are NOT like that, but that’s the nature of the beast in today’s very open internet-driven world. Appearances matter.

Firebaall.5127:

No, it’s an abuse of their position. Anet employees should not be attacking any player period. When they let their personal feelings override their job responsibilities there is a bigger problem at stake.

It’s not an attack. It’s making clear that his behavior was unwarranted and not tolerated. He chose to act like a jerk publicly on social media.

Firebaall.5127:

izari.8203:

I think this is the part that people are missing.

They were invited to be a part of a prestigious testing opportunity and “rewarded” that extension from Anet by PUBLICALLY being elitist and unprofessional. And then Nike’s PUBLIC, extremely nasty responses on social media went way out of line. Perhaps an apology and clear-up would have sufficed, and Anets reaction might have been overkill. But after the way he behaved in the aftermath? Sometimes that’s JUST as important if not more so than the original issue. No grace. No humility. No respect.

It would be totally unacceptable, from a PR standpoint, for Anet to continue a relationship with DnT after that. It would be rewarding bad behavior. By publicly stating that this is not acceptable they are making it clear that they have standards for the people they place their trust into for their testing environments.

I think this was the right call. It sucks because I’m sure most of DnT are NOT like that, but that’s the nature of the beast in today’s very open internet-driven world. Appearances matter.

Firebaall.5127:

No, it’s an abuse of their position. Anet employees should not be attacking any player period. When they let their personal feelings override their job responsibilities there is a bigger problem at stake.

It’s not an attack. It’s making clear that his behavior was unwarranted and not tolerated. He chose to act like a jerk publicly on social media.

Now seeing that your a member of ZoS, and knowing who else is in your guild, I’m not surprised at your defense of Anet….

It was an attack, meant to punish a guy for actions outside of Anet’s responsibilities. If you don’t think it was an attack, start reading the comments after the employee posted it. It was meant to punish and harass and humiliate them.

What does my guild have to do with anything? My old roomate is in ZoS so I was invited as a friend. /shrug?

I was stating my opinion based on my experience in PR and marketing for social media campaigns. From a business standpoint, this was the right call from Anet. #1 rules of using social media is to understand the persona you and your partners put forth. And like I said, if Nike had simply apologized for making a bad joke (and I believe their original intent wasn’t meant to be malicious, it was just presented /perceived in bad taste), it wouldn’t have escalated. But instead Nike’s reactions were on part with typical elitist gamer nonsense.

And whose comments? I don’t see anybody from Anet harassing or humiliating anybody. Publicly making one’s standards and expectations clear is not harassment. I’m not familiar with DnT nor why lots of people dislike them. But based on this incident I still feel Anet made the right call. It would be very bad PR to continue that relationship.