I am loving wvwvw simply because of this. I was a WoW player for 5 years (till halfway through cata) and for someone like me this model is great. It does not matter if I play this mode for 6 hours or 1 hour a day, after a week or two I will still be on the same playing field as everyone else. It makes gear a secondary thought to skill, which I feel is the way that these things work. Also, as others have pointed out, there are rewards throughout the week but they are server wide, not just for your single character.