Guild Wars 2

1. More engaging and challenging endgame PVE content.
2. More engaging and challenging endgame PVE content.
3. More engaging and challenging endgame PVE content.
4. More engaging and challenging endgame PVE content.
5. More engaging and challenging endgame PVE content.

Seriously, if you want the game to be able to sustain for the long-term. People can say all they want about comparisons to WoW, but a major reason for their success was providing players an incentive to stick around after reaching the level-cap. Regardless of whether you favor the “gear-grind mentality,” the fact that you at least had the option to participate in various raids that required real communication and teamwork to progress through was a big part of the “massively multiplayer” experience. It provided a sense of accomplishment each time your group was able to successfully down a boss with unique mechanics. More than that — there was a deeper sense of “role fulfillment.” It felt like your classes’ contribution and/or abilities actually mattered during certain encounters. In GW2, it’s honestly more like a zerg-fest.