I bought some of the last set of dyes – bought 2 sets of 5, and got one of the premium dyes. Not a mistake I’ll repeat.
I would LOVE to be able to buy the dyes from the gemstore. You know, instead of buying a lottery ticket.
Some of those enameled ones look really nice, but gambling at the gemstore’s odds are just too tilted.
There are actually good economic reasons for this. It’s complicated, but any time you put a “set price” on a Gem Store commodity (at least one that’s tradeable), that can have the effect of making that commodity a defacto “Alternate Currency”. It can also artificially limit the Gold->Gem and Gem->Gold conversion ratios.
I.E., say you put a certain color dye on the Gem Store for 500 Gems. All of a sudden, the “value” of that dye color is now directly linked to the current Gem->Gold and Gold->Gem rates, and the value of that dye color will rise & fall directly in proportion with those conversion rates. That could raise havoc with the Gem Exchange rates, and the economy in general.
Alternate Currencies can totally destroy an existing economy.. For instance, in the MMO game Asheron’s Call, the ingame gold/silver/copper currency system was completely destroyed (money was pretty much worthless) because everyone preferred the alternative currency of “Motes” and “Crystal Shards”.
This is why most MMOs account bind pretty much everything from their Microtransaction stores OR, in the case of tradeable stuff, tie them to some sort of RNG lottery. A direct link between a Gem Store value and a ingame gold value just presents all kinds of economy problems that aren’t directly apparent.