Not all casuals , working folk , etc agree with the gimme now gimme all crowd.
Posted by: senoph.2930
I think you are very much mistaken about who is the “most valuable customer”. The most valuable customers are the ones who will buy all the stuff rather than the ones whining 90% of the time.
Actually, the most valuable customers are those like myself. Adult, disposable income, no children. I’ve spent money in the cash shop before. I spend at least $15 a month, in fact. This month, I spent $55. I might have done the same during Christmas as well, if the drop rates in the chests were worth it. Now, I’m definitely not going to be doing that. The most valuable customers are those that will come back to the trough.
I’ve never “whined” about the cash shop before. In fact, I really like the idea, and I think it needs to have more worth buying. My hope was that the BLCs would be that thing during the holiday, but the drop rate was horrible. Yes, gambling, etc, “You lost your money, get over it.” Well, I will. I just won’t spend as much in the future. That could mean I spend $100 less throughout the year on the product. If I and a fraction of the playerbase (let’s say 10,000) follow that trend, that means ArenaNet loses $1,000,000 in potential sales that they are not going to necessarily recoup otherwise.
On the plus side, the price of gems went up, which means more people will buy them to convert into gold possibly. Is it enough to generate that missing million, though, and a better question would be, wouldn’t the smart solution be to lure back the “million dollar” players while keeping everyone happy enough to continue to increase their gem buying?
This business with the chests is not a winning proposition for anyone involved. It’s not good for the players like myself that are willing to drop that much. It’s not good for the company, because people like me do generate profitability for a business, whether some of you would want to acknowledge that or not, and it does not benefit the people who spend little either, because that extra money will translate into more content for free and higher production values because they can afford them while maintaining profits.
Funny enough, even McDonald’s had to acknowledge their Monopoly game pieces didn’t have good enough odds at one point. We’re talking about a much bigger company, and most likely a much smaller profit loss from dissatisfied customers, but even they took the effort to say, “Lost sales are just lost sales, we could gain them back and get more,” which they did. Now those stupid pieces are a 1 in 4 chance of you getting something, along with the food you bought. That was a smarter path to take than to just say “Sorry, you gambled and you lost.”
Hell, even casinos (the oft-cited parallel to this situation) will have something to keep you gambling and coming back. The atmosphere, the free drinks, the shows, the buffets, etc. There is nothing here that will make a gambler want to return. That should tell you something about how empty that comparison is, and why it is just not a smart business move.
They’re already in the process of figuring out a way to make amends on the chest thing as it is, so arguing against those who are disenfranchised is an empty gesture. ArenaNet’s already acknowledged that they feel the complaints and feedback has been valid.