Raid marketing

Raid marketing

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Posted by: maddoctor.2738

maddoctor.2738

We know from various thread posts that new raids are coming, that’s a given:
https://forum-en.gw2archive.eu/forum/game/dungeons/new-expansion-has-no-raid/first#post6667709
https://forum-en.gw2archive.eu/forum/game/dungeons/Raid-perma-revealed-unblockable-auras/first#post6705564

However, why isn’t there even a small mention of it on the official expansion page:
https://www.guildwars2.com/en/path-of-fire/

I’m sure most of the Heart of Thorns raiders will buy Path of Fire if they know there is a Raid there, but not everyone is reading the forums to know that.

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Posted by: zealex.9410

zealex.9410

Logic \o/

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Posted by: Miellyn.6847

Miellyn.6847

Because WvW, PvP, raids and fractals are not expansion content anymore. They have their own release cycle and get release when they are ready. Raids got promoted for HoT because they were new, that is not the case anymore.

Meena Wolfsgeist | Ranger
Ceana Mera | Mesmer
Indra Nebelklinge | Revenant

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Posted by: maddoctor.2738

maddoctor.2738

Because WvW, PvP, raids and fractals are not expansion content anymore. They have their own release cycle and get release when they are ready. Raids got promoted for HoT because they were new, that is not the case anymore.

But most players who do not browse the forums nor watch streams do not know that, and new players who might be interested in Path of Fire do not know that either. Just like there were many that bought Heart of Thorns because they announced raids, there should be many who would buy Path of Fire for the same reason. There is even a thread asking if there will be Raids in Path of Fire. I’m just saying there is a potential loss in revenue here.

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Posted by: Miellyn.6847

Miellyn.6847

They got careful after the kittenstorm from HoT. Everything that is not available at release day of PoF didn’t get promoted.

Meena Wolfsgeist | Ranger
Ceana Mera | Mesmer
Indra Nebelklinge | Revenant

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Posted by: maddoctor.2738

maddoctor.2738

They got careful after the kittenstorm from HoT. Everything that is not available at release day of PoF didn’t get promoted.

Honestly, a simple: “Purchasing Path of Fire gives access to Path of Fire Raids and Living World Season 4” would be enough for me.

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Posted by: maxwelgm.4315

maxwelgm.4315

They got careful after the kittenstorm from HoT. Everything that is not available at release day of PoF didn’t get promoted.

Honestly, a simple: “Purchasing Path of Fire gives access to Path of Fire Raids and Living World Season 4” would be enough for me.

Would this not make people angry when Sep 22 comes and it’s not available from the get-go? I remember something similar happening to the legendary weapons we are only getting now. Of course it would be great to market that, but it’s simply not done yet, so they shouldn’t really promise even if it’s 100% coming.

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Posted by: Corax.7381

Corax.7381

People will buy PoF when LS4 is announced if they care about LS only. They’ll buy PoF when a new raid is announced if they care about raiding only. They’ll already have PoF if they care about the things the average player cares about: new content, gameplay systems, and elite specs. No revenue is being lost unless the expansion sucks so much that no one buys it, for any reason, after 9/22.

“Quaggan will kick your tail so hard it slaps you in the face!” – Willoo

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Posted by: TexZero.7910

TexZero.7910

They got careful after the kittenstorm from HoT. Everything that is not available at release day of PoF didn’t get promoted.

Honestly, a simple: “Purchasing Path of Fire gives access to Path of Fire Raids and Living World Season 4” would be enough for me.

Would this not make people angry when Sep 22 comes and it’s not available from the get-go? I remember something similar happening to the legendary weapons we are only getting now. Of course it would be great to market that, but it’s simply not done yet, so they shouldn’t really promise even if it’s 100% coming.

Slightly different situations there.

But yes people would probably be frustrated that there’s no day 1 raids.

That said it couldn’t hurt anet to reiterate that raids are on a separate release cadence and will come when ready and then specify if the new raids are PoF exclusive or open to those with HoT.

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Posted by: FrizzFreston.5290

FrizzFreston.5290

Separately released should mean separately marketed.

Considering they dont like to talk about what may come and only about what they release, seems to fall in line with that perfectly.

“It isn’t working!” CL4P-TP
Ingame Name: Guardian Erik

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Posted by: Henry.5713

Henry.5713

Who can blame them for downplaying the addition of further raids with quite a few players on a literal crusade to fight anything having to do with raids in this game. Always ready to voice their opinion about how raids destroyed the game and will someday end all life on the planet.

On a serious note, the majority of raiders will already be forced to buy the expansion for the new elite specs alone. ArenaNet seems to focus on the shiny new things like mounts. They also never said there won’t be new raids to begin with.

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Posted by: maddoctor.2738

maddoctor.2738

On a serious note, the majority of raiders will already be forced to buy the expansion for the new elite specs alone.

Raiders will buy the expansion to play the expansion Raids, I’m not sure if the new elite specs will replace the old builds though. Time will tell

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Posted by: Vinceman.4572

Vinceman.4572

Don’t forget the huge majority of raiders is playing the other parts of the game as well and therefore will buy or already have bought PoF.
Even people in speed clear and seller guilds are regularly playing HoT + Tyria maps.
(I know it is surprising for the anti-raid crowd but yes, they do. ^^)

Took me 3 runs of the dungeon to get the bug.

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Posted by: FrizzFreston.5290

FrizzFreston.5290

On a serious note, the majority of raiders will already be forced to buy the expansion for the new elite specs alone.

Raiders will buy the expansion to play the expansion Raids, I’m not sure if the new elite specs will replace the old builds though. Time will tell

You cant min max or experiment as much with only half the elite specs. While not that important for raids on its own, it does bring alot of new things to the table that as a serious raider you cant just ignore.

New specs can only replace the old if there are more experienced raiders actually trying to use them. The rest of the raiders will just sheepily follow the new meta.

Ofcourse, it’s already a limited view that raiders buy the expansion for raid content pvpers for elite specs etc. I dont believe there are that many players who only do one thing in the game.

“It isn’t working!” CL4P-TP
Ingame Name: Guardian Erik

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Posted by: STIHL.2489

STIHL.2489

I think it’s mainly because they don’t have to. I am going to bet everyone that raids already knows that PoF will have raids just from that one forum post from a Dev that said “it will have raids”

There are two kinds of gamers, salty, and extra salty

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Posted by: maddoctor.2738

maddoctor.2738

I think it’s mainly because they don’t have to. I am going to bet everyone that raids already knows that PoF will have raids just from that one forum post from a Dev that said “it will have raids”

I don’t think every player of this game reads forums. Which I mentioned in my OP.

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Posted by: STIHL.2489

STIHL.2489

I think it’s mainly because they don’t have to. I am going to bet everyone that raids already knows that PoF will have raids just from that one forum post from a Dev that said “it will have raids”

I don’t think every player of this game reads forums. Which I mentioned in my OP.

No question about that, but I am sure that by simply mentioning on these forums that there will be raids in PoF, got mentioned on all the raid guild forums, reddit, as well talked about over TS or whatever other voice chat program is used during raid runs, to which very quickly anyone even remotely involved in raids would be kept in the loop.

As such, Anet does not need to devote money or time into telling them, when they will gladly tell each other, and even do so cross platform.

There are two kinds of gamers, salty, and extra salty

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Posted by: TheRandomGuy.7246

TheRandomGuy.7246

“There will be raids in the future” post on their forum is not enough information to sell me an expansion.

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Posted by: FrizzFreston.5290

FrizzFreston.5290

“There will be raids in the future” post on their forum is not enough information to sell me an expansion.

I doubt anything that is not in the expansion yet will sell the expansion that well.

“It isn’t working!” CL4P-TP
Ingame Name: Guardian Erik

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Posted by: zealex.9410

zealex.9410

They got careful after the kittenstorm from HoT. Everything that is not available at release day of PoF didn’t get promoted.

Honestly, a simple: “Purchasing Path of Fire gives access to Path of Fire Raids and Living World Season 4” would be enough for me.

In every game that has raids said raids arent available until after a week weeks of month+ if thats the reason anet is t saying anything then thats a stupid reason.

Its oerfectly uderstandable to not get a raid on release.

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Posted by: STIHL.2489

STIHL.2489

“There will be raids in the future” post on their forum is not enough information to sell me an expansion.

I doubt anything that is not in the expansion yet will sell the expansion that well.

Anet knows that putting any future raids behind the next expansion will ensure everyone that wants to raid will buy the expansion. So they don’t need to market it, or even try to sell it in any way, it’s a guaranteed sale, as such any claim to not buy the expansion by anyone that wants to stay involved with Raids, is a hollow bluff.

There are two kinds of gamers, salty, and extra salty

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Posted by: zealex.9410

zealex.9410

“There will be raids in the future” post on their forum is not enough information to sell me an expansion.

I doubt anything that is not in the expansion yet will sell the expansion that well.

Anet knows that putting any future raids behind the next expansion will ensure everyone that wants to raid will buy the expansion. So they don’t need to market it, or even try to sell it in any way, it’s a guaranteed sale, as such any claim to not buy the expansion by anyone that wants to stay involved with Raids, is a hollow bluff.

I wont buy the expac just for the features that they are selling me rn. I would only buy for raids. Where are the raids that will make me buy it?

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Posted by: TheRandomGuy.7246

TheRandomGuy.7246

I wont buy the expac just for the features that they are selling me rn. I would only buy for raids. Where are the raids that will make me buy it?

An entire 1 wing is probably coming probably this year and may or may not require PoF. Current “release schedule” of 1-2 instances/year will probably continue. Get hyped.

Attachments:

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Posted by: Ayrilana.1396

Ayrilana.1396

So many people have given Anet kitten for not releasing raids, the rest of the legendaries, and so on immediately when HoT launched. I doubt they’ll announce something like that and especially something that was going to be released regardless of there being an expansion or not.

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Posted by: STIHL.2489

STIHL.2489

“There will be raids in the future” post on their forum is not enough information to sell me an expansion.

I doubt anything that is not in the expansion yet will sell the expansion that well.

Anet knows that putting any future raids behind the next expansion will ensure everyone that wants to raid will buy the expansion. So they don’t need to market it, or even try to sell it in any way, it’s a guaranteed sale, as such any claim to not buy the expansion by anyone that wants to stay involved with Raids, is a hollow bluff.

I wont buy the expac just for the features that they are selling me rn. I would only buy for raids. Where are the raids that will make me buy it?

Anet is promised sales to all the Raiders.

For various reasons, IE: if the elite spec becomes meta (and there is a very good chance they will), then all the raiders will buy the X-pac to stay competitive.

Not to mention that any future raids will require the X-pac, as such, not buying the expansion is not option for anyone serious about raiding.

So at this point, it is not a question of IF raiders will buy the Expansion, but when and how much they will end up paying for it.

There are two kinds of gamers, salty, and extra salty

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Posted by: zealex.9410

zealex.9410

I wont buy the expac just for the features that they are selling me rn. I would only buy for raids. Where are the raids that will make me buy it?

An entire 1 wing is probably coming probably this year and may or may not require PoF. Current “release schedule” of 1-2 instances/year will probably continue. Get hyped.

Lmao

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Posted by: cranos.5913

cranos.5913

An expansion releasing without a single dungeon, fractal or raid is at the very least extremely odd in the MMO market and does not lend itself well to advertisement to the outside world.

“Letting the content speak for itself” is a gamble they’re taking by having almost no marketing or hype building. Releasing the expansion with only content for a single group of players is another. We’ll see if it works out for them. Personally I prefer it much more when they actually talk about stuff.

Whether or not raiders will buy PoF will depend on if you actually need it for the next raid. It’s highly likely ofc, but no official word on it. E-specs are kind of a terrible argument, only for a few classes they’re useful and they’re by no means a direct upgrade over HoT specs. As it’s looking now, a lot of players will stay completely competitive with HoT specs.

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Posted by: STIHL.2489

STIHL.2489

Whether or not raiders will buy PoF will depend on if you actually need it for the next raid.

Of course you will, and that that is all they need to do to guarantee the sale.

There is no real fence sitting for people who are serious about raids, and Anet knows this, which is fair, because those guaranteed future X-pac sales are about the only really good reason to put raids into a game like GW2 to start with.

There are two kinds of gamers, salty, and extra salty

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Posted by: zealex.9410

zealex.9410

Whether or not raiders will buy PoF will depend on if you actually need it for the next raid.

Of course you will, and that that is all they need to do to guarantee the sale.

There is no real fence sitting for people who are serious about raids, and Anet knows this, which is fair, because those guaranteed future X-pac sales are about the only really good reason to put raids into a game like GW2 to start with.

Then why does ff14 and wow market their raids with new expansions?

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Posted by: narcx.3570

narcx.3570

We know from various thread posts that new raids are coming, that’s a given:
https://forum-en.gw2archive.eu/forum/game/dungeons/new-expansion-has-no-raid/first#post6667709
https://forum-en.gw2archive.eu/forum/game/dungeons/Raid-perma-revealed-unblockable-auras/first#post6705564

However, why isn’t there even a small mention of it on the official expansion page:
https://www.guildwars2.com/en/path-of-fire/

I’m sure most of the Heart of Thorns raiders will buy Path of Fire if they know there is a Raid there, but not everyone is reading the forums to know that.

Most Heart of Thorns raiders will buy Path of Fire to stay competitive with the meta anyways… Well, I guess Chronotanks and Druids don’t have to… But yeah.

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Posted by: cranos.5913

cranos.5913

Whether or not raiders will buy PoF will depend on if you actually need it for the next raid.

Of course you will, and that that is all they need to do to guarantee the sale.

There is no real fence sitting for people who are serious about raids, and Anet knows this, which is fair, because those guaranteed future X-pac sales are about the only really good reason to put raids into a game like GW2 to start with.

shrug So I assume, as I alluded to in my post, but thanks for stating the obvious.

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Posted by: STIHL.2489

STIHL.2489

Whether or not raiders will buy PoF will depend on if you actually need it for the next raid.

Of course you will, and that that is all they need to do to guarantee the sale.

There is no real fence sitting for people who are serious about raids, and Anet knows this, which is fair, because those guaranteed future X-pac sales are about the only really good reason to put raids into a game like GW2 to start with.

shrug So I assume, as I alluded to in my post, but thanks for stating the obvious.

You made it seem like there would be a question on if Raiders would be buying the expansion, just trying to clear up that there won’t be.

There are two kinds of gamers, salty, and extra salty

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Posted by: Astralporing.1957

Astralporing.1957

Whether or not raiders will buy PoF will depend on if you actually need it for the next raid.

Of course you will, and that that is all they need to do to guarantee the sale.

There is no real fence sitting for people who are serious about raids, and Anet knows this, which is fair, because those guaranteed future X-pac sales are about the only really good reason to put raids into a game like GW2 to start with.

Then why does ff14 and wow market their raids with new expansions?

Because raids are what people expect to be a main point of expacs in those games, and because raid cadence is tied to those expacs. In GW2 neither is true. Here, raids not only will not sell an expac (raid community is not big enough), but can cause a negative reaction in non-raiders due to associations with HoT (and the reasons why HoT didn’t sell as good as Anet hoped).

In short, there’s no reason to advertise PoF raids to raiders, as any raider is going to buy that expac eventually, just to play the new wings (which are coming), or to use some of the new elite specs in old ones. There’s however a reason not to push raids in the face of the part of the community that dislikes them, as that may affect sales. In a bad way.

Actions, not words.
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