tl;dr Lost Shores is probably not introducing a Gear Treadmill. The reason why is pretty obvious if you use the label Gear Treadmill correctly rather than diluting the meaning of the label by arbitrarily assigning it to anything that requires you to upgrade your gear. Apart from notable exceptions (legendary weapons) you are guaranteed to get what you want so it’s not a treadmill, period.
The question “What is a Gear Treadmill?” is an important question. The answer is even more important. Given the current stink people are raising I think it’s important to consider that for a moment.
‘Gear Treadmill’ or ‘Chasing a carrot on a stick’? These labels are not arbitrary. They mean exactly what they sound like.
Gear Treadmill
What is a treadmill? A treadmill is a thing you run on and no matter how long you run on it you will never move forward. You will remain exactly where you are. There is no finish line, or if there is a finish line you aren’t going to reach it while you’re on the treadmill.
It’s called a Gear Treadmill because chasing after gear in other games is like standing on a treadmill trying to get to the finish line of a race. You just aren’t going to get there. The system (treadmill) is designed to prevent you from getting to the finish line. You aren’t supposed to reach your goal.
Chasing a carrot on a stick
This is obviously a metaphor meant to conjure images of something like this:
http://i.imgur.com/hRPwE.jpg?1
You can’t get the carrot on the stick because the apparatus is designed to keep the carrot perpetually in view but forever out of reach. You’re supposed to see it and think “Hey, I can get that if I just move forward a little bit. That’s not hard.” However, the system (the carrot on a stick) is designed to make sure that when you move to where the carrot was, or where you think it should be, it’s not there. You can still see it though and you’re supposed to think “Oh, I just have to move forward a little bit more.” Repeat ad nauseum.
Why GW2 doesn’t have a Gear Treadmill
You are supposed to reach the finish line. You are supposed to hit the power cap. Exotics are not exactly hard to get. I can pretty easily acquire one exotic per day without much effort. One per week if I barely play.
I’ve played a number of other MMOs and I distinctly remember running instances 50+ times trying to get a particular item to drop that was Best In Slot (BIS) and not getting it. There was no guarantee I would ever get it. Statistically I should get it eventually but realistically I might not. These other games are actually designed so the odds of you ever getting every BIS item on your character was statistically improbably (borderline impossible). That’s why it’s a treadmill.
The biggest difference between GW2 and other games is that I am guaranteed to get what I want (legendary weapons could be considered an exception for various reasons). If I really planned it out, I could probably even figure out exactly how long it will take me to get any particular exotic item. I can write a list of exactly what I need to do and the words “Pray it drops” do not appear anywhere on the list (legendary exception). At the very least I will get enough money to buy what I need off the TP because 90% of things are not Bind On Acquire in GW2. The few exceptions are things which are generally guaranteed drops (e.g. Dungeon Tokens) and/or easy enough to get (e.g. Badge of Honor).
A metaphor to put in perspective
GW2 is a series of short races. You know where the finish line is and how far you have to run. As long as you don’t quit before the stationary finish line you cross it. No tricks. The amount of effort it takes for each short race is exactly what you thought it would be from the start (legendary exception). Your get your shiny trophy for your trophy room at the end. If you keep running these races you keep getting trophies and eventually you have a pretty full trophy room.
Other games are a series of races but no one tells you where the finish line is. You have no idea how far you have to run. You may not even know which direction you’re supposed to be running in. There is no ‘starting line’ rather a starting circle. You can run in any direction but you have no idea which direction the finish line is in. It might be right around the corner. It might be on the other side of the world. No one knows.
The Biggest Difference
The guarantee. If you are guaranteed to get what you’re chasing it’s not a gear treadmill, period.