First of all, I would like to start off by stating that i am by no means a lore geek. I think I do know a quite a bit more of the story than the average GW2 player, but my knowledge of the lore is nothing compared to what’s actually out there and what some lore geeks know.
Now, I think that this topic has been discussed a lot, but I would like to throw my own opinion in just for the sake of it.
Back in the day, before the release of GW2, the developers were talking about the dragons and representing them as a really bad earthquake/storm. They were like the worst possible weather, a force of nature, the greatest of all predators. They did not care for anything, their hunger drove them forward, to devour the world.
And that’s where the problem lies, that’s what Zhaitan represented to me. Killing Zhaitan felt like preventing bad weather. Now don’t get me wrong, the ambient and the music after Zhaitan’s fall was simply amazing, but in the end, I realized that I had no motive to kill Zhaitan, other than to feed my OCD and get rid of that personal story interface thingy in the top right corner of my screen.
Where’s the problem? Zhaitan wasn’t personal enough, all he really was; was a distant problem, and there was nothing personal tied to him that I could hate and fight against. I never saw Zhaitan himself destroying my homeland, I never saw Zhaitan gazing towards my character and charging at me, Zhaitan wasn’t there when Claw island was assaulted and Lion’s arch was threatened. I never saw any of Zhaitan’s generals talking about how much they fear him, or how mad he is.
Just imagine how cool it would be if we got a cinematic where Zhaitan destroyed one of his generals after he stopped being useful to him. Imagine how awesome would it be to hear him speak, what could he possibly say? He doesn’t even have to speak to us directly, it would be awesome if he was holding some epic monologue while flying across an undead battlefield. He could’ve acquired some artifact and confronted us in our dreams, anything would be better than actually just fighting a huge animal that summons undead.
I mean, just think about it! For example, why do people love the Joker from Batman so much? Because he’s got a freaking amusing character ! Zhaitan doesn’t have any character. Think to yourselves; who is your bavorite villain and why? You’ll find out that none of those villains are anything like Zhaitan and I mean that in a bad way.
TL DR; we need personal motivation to go after someone or to engage in a journey and I feel that there was nothing personal about confronting Zhaitan.
Also, the last fight felt lazy, just give us a cinematic of canons shooting at him and Zhaitan falling down, don’t force us to spam click autoattack to kill him.