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I would kindly point you to look in the direction of Perfect World International. Where their version of Legendary Weapons, and Ascended Armor/Trinkets are ONLY available if you or someone else is willing to invest THOUSANDS of dollars into their equivalent of the Gem Store. There is no option about it in that game. They require SOMEONE to have to invest thousands of dollars into their Cash Shop in order for anyone to have access to the best gear.
That isn’t even getting into what is required in that game in order to reach the maximum level. So you will excuse me if I ignore your claims that “EVERYTHING” in this game is focused on the Gem Shop, when that is clearly not the case. Especially when it is 100% possible to get your End Game gear in this game without investing a single dime into the Gem Shop. Difficult, yes, but still possible. That is not the case in Games like Perfect World International!
As for you’re claim that you are upset that they are focusing on Gem Sales instead of focusing on expansion box sales… unfortunately I do believe Market Research is on my side when I say that it has been shown that Micro-Transactions will make a company much more money than expansion box sales would ever be capable of making them. That’s just the way things are in the current state of affairs. You will note that Guild Wars 1 did eventually open up a cash shop of it’s own, and that it is this cash shop that is maintaining the Guild Wars 1 Servers now, not expansion box sales.
About your first paragraph. You are saying there are other games that are even worse so we should not complain. That reminds me on some politicians whop also always say we should not complain about thinks because Africa. Sorry but the fact that other games are even worse with P2W elements does not mean this is good. No indeed the fact that you have to point to a very back mechanism and compare that to GW2 to try and justify that what GW2 is doing is good sort or proofs the opposite. Yes there are games that do it even worse. I am very willing to agree on that. That however does not disqualify my point that the gem-store focus is bad for Gw2.
At you second paragraph. The word ‘everything’ was referring to the game mechanic, as you could have understand if you would have read the link I gave you. The game mechanic is totally build around this idea. That does not mean that every element should only be available in the cash-shop. However when implementing items it’s always so that it takes a long time and mostly requires a gold grind to get anything. So gold is everything and as we all know you can buy gems with gold. Why are so many elements missing in the game.. and then I mean why can I not go and collect mini’s in the world. I can grind gold and buy them but they are not really available in the world (well 3 of them are). There where some available in living story’s but they are now also only available in the TP for gold. SO yes with EVERY decision they make they do think if it can benefit there gem-sales. That does indeed not mean that every element they add will be in the gem-store.
At your third paragraph. First of all I am not here to try and get the optimal income model but to get the optimal game. However I do think it’s only partly true. Yes in the short run a micro-transaction focus are way more profit table then expansion-based. However because the quality of the game gets lower because of that focus in the long run you will have less players. So if the investor has a short time plan (what it looks more and more like) then micro-transactions would be the way to go from an financial viewpoint (not from a gamer viewpoint). But when it’s long term then with an expansion focus you can deliver a better quality so generate money over a longer period. Maybe at a slowly pace but because you go over a longer period the total income might be much higher. I personally look at an MMO as a long-term game so then expansions are much better, of course from the investors that might be different. But I am here talking about the game not about what would benefit the investors if they have short-term plants.
Then about your GW1 example. GW1 was really the only big name that was big and kept going strong for many years next to WoW. So if anything that just proofs my point. It was that name that helped them to go and develop GW2. The cash-shop in GW1 was released much later and so was much less part of the core mechanic and mainly there to support the game at the moment Anet started to focus on GW2. The name GW1 manage to set was bigger then they now have with GW2.