I really really hate this game because I foresee forking over more cash to buy in-game stuff…AND I never have been so into a game that I felt compelled to buy things from an in-game store before.
GW2 is the first game I have run across where I love it so much, I will buy stuff from their store and not regret it. When you consider how much one pays to play WoW…$60 for GW2 with some light purchases (~$10/month) if you so choose, GW2 is a no brainer.