Guild Wars 2

As someone who spent thousands of dollars in the gemstore for the last couple of years; I have stopped spending because:

1) I have everything I need. I have maxed out account inventory and 28 alts. There’s no real incentive to buy more character slots. I also have all the shared inventory slots and 5 characters with max inventory.

2) Majority of the outfits are ugly especially the newer ones.

3) Majority of the black lion skins weapons are ugly and it’s cheaper and faster to just buy them with gold.

4) They nerfed the black lion chest rewards. Really no point in buying the black lion keys.

5)I don’t need anymore harvesting tools because of the shared inventory slots.

6) The glider wings are also ugly.

At this point in the game, the veterans players probably bought all the stuff that they could buy. They are at a point where they don’t need or want to buy stuff on the gem store anymore. So it’s inevitable that the revenue would decline.

New players conversion rate to the expansion aren’t that great (and if they can’t bother to upgrade, they’re probably not buying stuff on the gem store), so you can’t rely on them.

Even if there were no issues with the game and everybody is happy, if there’s nothing on the gemstore to buy because you either already have it or it’s ugly, revenue will continue its downward trend.

The game’s revenue will continue to decline if it were to rely solely on it’s current cash shop model. They need the paid expansions to bring in guaranteed income.

How about a dungeon mastery which allows for increased gold rewards that bring the gold rewards in line with what it was before?