But in a sub based MMORPG, they ask this question.
“How can we make the game better month by month so people dont leave?”
Sub-based mmos also like throw in a giant helping of “How can we make cancelling a subscription as annoying and inconvenient as possible so people dont leave?”.
To be honest, it still leads to quicker responses to in-game issues for the most part. For all the issues Blizzard gets for being a royal pain to deal with via subscriptions, there aren’t too many in game issues that WoW gets that don’t get rectified rather quickly. GW2 sometimes has problems and glitches persist for months and months before even being looked at.