24 hour coverage
How do we make play time in off hours valuable without blowing out the score? Get rid of servers, balance maps, make an individual/guild reward system.
Snowballing
How do we give worlds a fighting chance throughout the duration of the match? Get rid of servers, balance maps, make an individual/guild reward system.
Stagnation
How do I feel continuously challenged when my world is ahead? Get rid of servers, challenge guilds based on when they play.
How does my world break the hold that other worlds have on me when I’m behind? Get rid of servers/balance maps, make individual/guild reward system.
For all of these you need to change the scoring system.
I would suggest giving everyone an achievement/title for the server they are currently on for the people that have server pride. Announce it and allow transfers before, for people that had pride in a server they moved from. Scrap PPT. Make a few more maps so you have a random rotation of maps. But starting the EOTM/EB/Borderlands maps are okay, but they should be balanced and similar in the way they work (supply delivery). You can keep the colors and three way fighting setup. Change the rest to a guild based setup. Let guilds go in during the times they want to play. You can open or close maps depending on how many guilds/people are on.
Guilds that capture/hold camps, towers, keeps and other objectives can gain influence/merit (or another currency) based on how long they hold them (to encourage defense), what they take (for people that like offense and zerging) /kills & stomps (for people that like open field/roaming). Then they will also feel like they are not losing anything when they want to log off for the night.
You will need to track the influence/merit gained each week from WVW. You can post this so people know what the top guilds are. When the week is done, assign colors based on position from the previous week. Keep the current score hidden during the week to keep people from gaming the system. When the week ends you can make it a reward for the guild, based off score or participation.
You can also add WVW daily achievement section for personal rewards for helping your guild, boxes with guild commendations, laurels, bonus badges of honor, chance at good loot (ascended/precursor), and occasional wvw exp boosters or metabolic primers.
People would want to play WVW for the rewards. They would want to play WVW for the glory of their guild. They would have balance in the maps. They would have balance in population.
This system would allow you to expand on the marketplace for guild commendation items, as well as the guild influence marketplace for cool tower buffs, siege equipment, traps, buff flags, etc. It would also allow for prestige and bragging rights for guilds on the scoring ladder.
Population balance should come with getting rid of servers. Before you log into WVW you can designate your wvw guild for the week. You can change guilds free as long as it’s the same color. To unlock a different color set for wvw costs gems. Then maybe an increasing amount to unlock the 3rd color set of guilds. Then ANet can make their money. People can belong to multiple guilds so you can go to whatever color you want you just have to be representing that guild. Sometimes you might get lucky and all your guilds are one color, sometimes you might have to pay if you really want to wvw with another guild.
I think just changing the structure of WVW would fix a lot of the issues. Maybe open people up to making friends/alliances from other servers. Get a chance to play with more people. Get meaningful rewards for their time and engergy spent. Make being in a guild and working together more meaningful.
Order of the Bloodstone [OTBS]
Sea of Sorrows