It’s easy to blame the players for mindlessly zerging, but let’s look at how this works for a bit.
The thing in guild wars that tells you where the action is and what you should be doing is the meta event text on the top right and the indicator for it on the map. Upon starting to play for this living story part they are told to go to two places by the game, bazaar and pavilion. Upon getting in pavilion they see the text on the top right that tells them they should help, as a group, to kill bosses, and the indicators on the map of where those bosses are telling them “come help kill it!”. If the only one left at the end is boom boom, then the only indicator they have for this game is telling them to go there. That’s the same indicator they have been following for the whole duration of this game, and the same tactics they have been doing the whole game, because as many things as you have against zerging, it is true they are forced to accept that it is the most profitable strategy at some point in the game. I have tried playing alone or looking for small groups, but when you start doing world bosses you see that zerging is certainly profitable and the optimal way to go at things a lot of the time.
And yes many people are upleveled, that is because the current content asks of all players regardless of level to join the pavilion and then uplevels them while giving them the boss indicators they have been following in the game already, what are they supposed to do? Yes some people don’t carry zerker gear to cover the 20% upscale, nowhere in the game is it mentioned that game mechanics are designed around zerkers for them to follow it, yet they are (or rampagers, conditions work, but if someone plays tanky for fun then they are working against the event because of its mechanics). And yes some people will target other mobs, if they don’t know about upscaling they will think they are helping since they see the bandit adds attacking players and no one stopping them.
So, what are the things advising them against it?
The map chat, something that is turned off by default. It’s worse here in europe because even if it’s turned on, all languages but your own are turned off by default, including english.
So, what’s the in game mechanic telling them not to zerg? That is scaling, a mechanic that is never once referred to in game and a mechanic they have to do out of game research to find out. Basically, what is ruining the event is either default mechanics of the chat or the fact people want to play casually and not study about the game out of it (generally you don’t study a game, you play it, for fun), which should at least not ruin the experience for people.
Will just add here that this event gave me newfound hatred for noobmanders. Every time I get in a map and see only 1 commander tag, standing in front of kurai before the event starts I know things are bound to go horribly. It gets worse, I’ve seen people with the only commander tag of the map asking for no more people to them, yet keeping the tag up, I’ve seen wiggins left as last boss a while before silver expires, the fight going well previously, people asking no more people on it, and then two commander tags appearing on it. Told a commander not to come because they were scaling, only to receive the sarcastic response that he didn’t know tags scaled. I’ve seen a commander that through several runs would just not respond to anything he was told and not type in chat anything (map chat turned off maybe) and would just drag people around to zerg. We were actually doing boom boom just fine, was at about 40% and then the commander’s group kills the boss next to her, we start typing in chat for people to stay away, yet the commander just rushes in. We move to shurrak to avoid the zerg, same thing happens, boom boom was already low so at some point before we killed shurrak she dies, then commander brings over the zerg to shurrak. In the end, the meta-strategy became fighting the boss at the opposite side of the commander to reduce the chance he would come in and ruin the boss fight. Is it the zerg’s fault there for following the commander? Ok, tell them not to go to the boss indicator, that’s game controlled, commander tag is human controlled though, if it’s up on the map people are telling you you are needed there. I wish there was a way to vote away commander tags. Yeah, sure, they paid for them, but it is affecting the gameplay experience of everyone on the map, doesn’t matter if they paid 100g, 1000g or 1000$, they should have no right to misuse it and ruin the experience for everyone.