After viewing the new town clothes I am convinced that ANet just doesn’t get it.
For a moment, lets forget the fact that almost no one manually switches to town clothes. Since there is no system in place to allow the option to automatically switch, most people don’t seem to bother with these, myself included.
That aside, this is a huge untapped market for ANet that they continually throw away. They continue to create these “modern” versions of clothing that do nothing but make the game look kitschy and cheap.
Of course, that is my personal opinion, but what I think many others would agree with is that if ANet released sets of clothing that weren’t “jokes”, and fit the style of the game, many would jump at the chance to get them.
There is no need to try and be clever and funny when making new cosmetic gear. Just release some really nice clothing that encourage people to use the feature. I know I would.