We’ve avoided adding this feature because we don’t believe it would be healthy for WvW. While we can appreciate why some players would want a feature like this, lots of other players only engage in WvW when, upon entering a WvW map, immediately see a commander icon to follow.
As one of those players who only really engages with WvW when there’s a tag to follow, I ask you to reconsider this.
Small guild groups with strong coordination really don’t want players like me around, because quite frankly, I’m more of a hinderance than a help. Back before I learned the difference between closed and open raids, the guild groups I followed made it quite clear they didn’t want me there if I turned up at their tag. Usually politely, occasionally not so much.
Making it halfway across a map (which to a new WvWer can be frustrating in itself) to find a group only to be told you’re not welcome, with or without insults, is far worse an experience than zoning in to find no visible tag at all.
We try and avoid adding features that can be used to intentionally exclude other players.
In this case, the exclusion is inherent to the competitive nature of the game mode, and not really related to the tools provided. Small focused groups simply can’t be as effective without tight coordination. Giving them a tool to help that coordination doesn’t affect the exclusion one way or another; players like me are still only going to be welcome and effective in a large public group.