I think the writer got his analysis pretty dead on.
I run a guild on Tarnished Coast and we’ve been seeing a lot of what was described (and more). My stance during recruitment (before the game launched) was that I would not allow multi-guilding as a general rule. Exceptions could be made on an individual level if it was felt the reason made sense.
This was an extremely unpopular stance prior to launch and I know a lot of people with a similar position saw themselves getting eaten alive in forum rages from players who felt that it was their absolute right to guild surf every night, and that it was up to the guild to earn their participation at every moment.
I can understand, from a players perspective, how intoxicating this new freedom might be considering how many guilds in other games largely held the exact opposite position and really took advantage of (or neglected) players.
But I also knew perfectly well that the opposite extreme was going to be equally as dysfunctional. And as predicted it is. When players can channel surf guilds, they have no reason to invest into a specific one. They literally become consumers of what the guild is offering, like showing up to eat dinner, with zero motivation to help set up before-hand or stick around afterward.
Event planning and implementation is not easy, and the above mentality does little to help that. You need as many (or more) planners and facilitators than consumers of that content.
The “represent” drift has already started to occur in my guild, although it remains minor right now. Interestingly enough the people doing it are the same ones that have stayed un-engaged with the guild, but will show up to consume events we are able to put together. They do not respond to offers of assistance, don’t often engage in /guild, and are generally very distant. They are also clearly dissatisfied with their experiences with the guild.
Oddly enough, the folks that have integrated extremely well with everyone (the guild moved over from WoW, so there is a solid foundation of pre-existing members) are the ones that have gotten into Mumble with us and socialized.
It is an unexpected turn of events, since in WoW our voice chat was used almost exclusively for raiding and was otherwise totally neglected. In GW2 we have people in Mumble interacting whether we are in-game or not (I’ll sit in Mumble while I do dishes and just listen). Keeping out in-game /guild channel active is actually something we put a lot of intention behind since it is otherwise not something that is happening naturally like it has in other games.
I do believe that the action oriented nature of GW2 has made it substantially easier to use voice instead of type.
Anyhow, rather than re-state what the GameSpy article already stated, I do want to offer that I am steadily realizing that guilds need a lot more in the way of administrative tools to help address what the game already offers. I need to know how often someone does not represent the guild, I need to know when they last logged in. Things like that. I am a tolerant person, but I’d still like to be able to make informed decisions in cutting people loose if they clearly have no interest in the guild.
It would also be nice to have an in-game association between accounts and characters if that character has represented the guild. Having a roster of account names forces you to manually compile character lists which is mildly annoying.
I also think, despite the prolific use of Mumble, that we need the ability to create custom channels. I know that being able to form guild alliances, or just have a channel for OOC banter, would help a ton. The game lacks certain social tools that I think people expected to have.
I can’t comment on the Dungeon Finder tool simply because the guild will generally never need to use something like that. We are very good about supporting each other in that way and keeping runs going on a nightly basis. I can see the merits of the system, I suppose I can see the down-side too. Ultimately I am just fortunate enough to not need to pursue that either way.
(edited by Ethawn Fanar.3871)