Guild Wars 2 Forum

HoT Pricing Strategy and Client Perception

im sorry if it is too long, is a pricing range analisis directed for ANET, all feedback is welcome nontheless, tyvm for reading!

HoT Pricing Strategy and Client Perception

in Guild Wars 2: Heart of Thorns

Posted by: Harakael.5830

Harakael.5830

-continues from above-

They are many ways to put it and present it, just remeber that having the oldies and newbies happy is always better, for this you dont need a qualitative or quantitative analysis by a company, just about 250 surveys with a normal deviation with the correct filters to measure the impact on client perception, you can use the current ingame mail system for it and give some present for doing it, making no money expense of tye analysis,

Now tell me, would that have changed much the ROI on the expansion development?

I’m sure by the prices exposed you would even have a greater return, as i haven’t even mentioned a 50 USD expansion fee.

Of course all my assumptions are based on that you have the database with the correct filters of what account has bought the game on what promotion/price.

I hope this feedback is fruitful and would help you see the other side of the desk, as for me its just hard to buy a expansion+core knowing im paying for something i wont be able to use, im going to do it anyways, its just my happiness level wont be maxed as it has been ALWAYS before.

As a business friend always says, “I dont expect we will work together for a 100 years, but lets try make it 99”

Finally i send a great hug to all of you working in ANET keep doing up the great work, you have all created a beautiful world of Tyria, that makes me just sit down look at the landscape and smoke a cigarette appreciating it before going on crazy wvw fights,

Please have an excellent day,

KR

Greenstone

HoT Pricing Strategy and Client Perception

in Guild Wars 2: Heart of Thorns

Posted by: Harakael.5830

Harakael.5830

Hi guys, gals and fellow quaggans,

I want to give you all my analisis on the HoT packages, im not trying to do this complicated, but to state some facts from a professional CRM & sales point of view, i looked for a feedback email but couldnt find any so here i am

I apologize on advance on my rusty english grammar

Anyways and first of all im not going to complain about prices, as i consider HoT cheap according to all the benefits and updates ANET has given all of us over time,

Just to state some of them you may have forgotten, or grown accustomed to:

We have a great community(For those who are in good servers :P)
Stable and competitive gaming world
Diversity of game modes PVE, PVP, WVW
Good Servers, low lag!! ( I live in Peru i should know)
Great Skin and Dye System
No P2W or P2P system

Being the last one i think one of the strongest brand loyalty assets the company has with us: clients, community, family or how you would like to refer to it.

Personally I would have never played GW2 if it was one of the previous commented, P2W or P2P, have played many mmorpgs of those and they done “work” like they should, that is why i try to help by gifting games to my friends, as any business person we all know we need to cover our fixed cost, wages, investments, servers, connectivity, and relying on Trading Post profits is alway hard as it is completely variable.

I wanted to state also that i am compelled, loyal, in love and totally addicted to GW2 in a good manner.

So, what happened with the HoT packages sale when i saw it.

50 USD for the expansion + core game for new users

Ok i must confess i laughed on people complaining by price, telling them, -”Hey it says it has a core client you won’t need, they will surely announce another pre-order offer for only expansion, im sure about it.”- Now i know i am wrong about it as i could finally read over it.

To make it simple im going to go Herzberg(Not Heisenberg please BB fans, dont), Herzberg as a simple 2 factor analysis on motivation. I consider motivation important for clients as for co workers, even his theory it is only applied to coworkers i seem it fit to differentiate concepts.

So what happens withs Herzberg, we have 2 factor, Higienic and Motivational, tangible and intangible. I like to work with motivational, specially recognition wise.

And i will be addressing the old gamer community, being them from 2012,2013,2014.

I will not add all the people that got the game by 10usd even if that includes 10 ppl i gifted the game, as one could say, they had it easy.

So focusin of the 50usd package Hot+Core, i must confess it is really demotivational to buy something that you can’t use, i was hoping to gift that core client and maybe lure someone into buying the HoT expansion(if it was available to be sellable alone) and making our community bigger.

There’s also no recognition on previous gamers, i mean maybe a title? A vision crystal, a miniature pet, something, anything?

It practically makes pre-order and beta players to feel they have been put in with all the last 10 dollar sale bunch of people and i think we should differentiate them, the old loyal community with the newcomers.

Sales strategy should be different, i know it’s more time, resources and expenses, but it will pay back.

For instance this 28yr old peruvian is so brand/game loyal he has gifted 15 accounts so far to his friends/game buddies so they can come to know this beautiful world we live in Tyria, non-mattering his country economics is about ? of USA currency relevance makes for him that 50 USD to be like 150 USD, the pricing is correct, i would even pay up to 60 USD as on the original preorder i bought in 2012.

You guys have a great product and service, that is why i am so surprised by the packages presentation, you could had a better “skimming” strategy, because we all know that is what pre-order are about and we pay it willingly, at least i do and that is not an easy thing to obtain from me.

Now a practical example, you could have given an invented valorization of core game, lets say $5-10 USD,

So HoT + Core at 60 USD
and
HoT alone at 55 USD this applying to:

Those who bought the game on a 10usd promotion and/or after 2014, in 2015, etc.

Maybe make it even more selective making a special offer for beta testers and pre-orders from 2012 at 55 USD and all the others 60 USD.

It doesn’t seem to me it would affect your other pricing intervals, i would actually say it could lean buyers to buy the Deluxe edition, 14 USD difference is like going to Starbucks, so i don’t think it is really a hard call for the type of gamers you need/want on the game.

Massification is always attractive due to scale economies, the pacing to achieving the massification is the pace to success in this cases and it is important to know what clients/markets you are wanting to work with.

-continues below-

[Expansion Hope] Guild Alliances

in Guild Wars 2 Discussion

Posted by: Harakael.5830

Harakael.5830

This would be great,

Specially because of n.1 for content and wvw havok teams lotso times we end having havok groups with other guilds but have no way to coordinate/comunicate fully, but in say chat :P

Friend lists work to certain degree but its not optimum when rallying big groups, and alternate guilds are limited,

I dunno why “social benefits” wouldnt be considered since one of the best things in GW2 is community lol

I would also addres a concern of a minority, im colorblind :o so yes i confuse colors a lot, especially on diferent context of backgrounds,

You would not imagine how hard it is to see guild members that are not in party with me from the other ppl in wvw, would be great to be able to see guild members or alliances in mini map just an idea so dont forget about colorblinds

Love to all

-Greenie