They prefer to use the term “Play for Free”. But to unlock the restrictions it’s still “Buy to Play”.
Agreed they only use the term Free to play to entice the general public. From a marketing perceptive Free to play is a more tempting offer than Free Trial. Once a consumer hears the word Trial you assume restrictions are put in place but you are given the opportunity to use the product to solely encourage you to buy said product.
Free to Play sends out a better message, but in the end GW2 falls better in the Free Trail category.
Except Free to Play calls forth visions of walled off content and constant “please deposit $x to bypass time gate”. That’s why ANet uses Play for Free and not Free to Play.
Yeah this is where it gets tricky. For most people I imagine ‘free to play’ sounds more appealing than ‘free trial’ because on the face of it that implies fewer restrictions.
But for me, and I imagine many other MMO players who have heard (or experienced) horror stories about other games ‘free to play’ implies a game which, instead of trying to get your money by selling you a quality product, draws you in with just enough content to get you interested and then charges a small fortune for every little thing you need to actually play.
And since Anet are trying to attract both existing MMO players and those new to the genre they have to try and strike a kind of middle ground.
I’m still not sure on the name but other than that I think they did a good job. The blog post and FAQ make it clear that whilst it’s not quite a trial version it’s not your typical F2P MMO either. Mainly because they’re not pretending free players can do everything paid players can by grinding for (huge amounts of) gold to lift the restrictions, or presenting them with a seemingly endless series of pay-walls to unlock every little thing. Instead it’s all or nothing – you play a limited free account or you buy the game and have a full account. And buying the game probably costs less than unlocking the same amount of content in your average F2P game.
Unfortunately, the F2P label itself comes with repercussions as there will be several misinformed gamers automatically assuming a game is Pay to win in regards to the pay wall.
No joke in a previous thread a person was stating that boosts from the cash shop was pay to win.
That’s an old argument. I remember forum posts on gw2guru before launch debating whether the boosters were p2w.
It could be argued that it is, technically speaking. However it’s so slight an advantage and since its not useable in spvp it’s pretty much ignored.
To my knowledge all the boosters buff will be removed if you enter competitive pvp, so how does one “win” an MMO in the pve aspect with these boosters?




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